Sep 17, 2024
In this insightful episode of Brand Retro, Mike Brevik sits down with Luke Infinger, a creative turned entrepreneur who has carved a niche in the marketing world. Starting his career immersed in the arts and motion graphics, Luke shares his journey from working on high-profile projects like the Game of Thrones season three promo to founding his own agency specialized in the orthodontic and dental markets. Discover how Luke's artistic background and competitive drive shaped his entrepreneurial spirit and led him to rethink traditional career paths. Tune in to learn how embracing creativity beyond the confines of art has enabled Luke to innovate and lead in the business realm, providing valuable lessons for anyone looking to transform their passions into a successful enterprise.
Who’s the Guest?
Luke Infinger is the founder of HIP Creative, an agency
specializing in the orthodontic and dental space. He began his
career with a deep interest in the arts, developing skills in
painting, drawing, and music from a young age. Luke studied motion
graphics at Savannah College of Art and Design (SCAD) and initially
worked in post-production in New York, where he participated in
high-profile projects like the season three promo for "Game of
Thrones." However, he found the environment stifling creatively and
limiting in terms of income potential. Disillusioned with the
pressures and limitations of his job, Luke returned to Pensacola,
Florida, where he transitioned into starting his own agency. This
move allowed him to blend his creative talents with
entrepreneurship, focusing on long-term client relationships and
strategic business growth within the specialized niche of
orthodontics and dentistry.
Highlights
04:34 - Big opportunity at a New York motion design shop.
05:49 - Becoming disillusioned with the industry.
10:03 - Discovering broader applications of creativity.
11:48 - From miserable job to entrepreneurial success.
13:05 - Creativity beyond design—a new perspective.
14:45 - Idea execution—much harder than it seems.
15:47 - Importance of detachment for creativity.
20:00 - Education systems evolving rapidly.
23:07 - Hard truth—most people remain average due to
conditioning.
25:30 - Navigating the fine line between ideas and hard work.
28:40 - Internet success—easier said than done.
30:50 - Real mentors are often invisible success stories.
32:15 - Chasing average in small-town mentality.
35:20 - Merging ideas and hard work for true success.
Episode Resources
Subscribe, Share and Review
To get the next episode subscribe with your favorite podcast
player.