May 19, 2020
This "Brand Spotlight" episode is an outstanding interview with Dash & White founder Kelsey Rasco. Mike and Kelsey talk about the journey from this chaotic idea and/or loose concept, to wrangling in all the details, making this idea come alive, to now Dash & White the brand and retail destination in Fargo.
Highlights
- Kelsey’s business story - 0:58
- Mike and Kelsey working together - 2:20
- Kelsey’s background - 3:30
- Having a brand that speaks for you - 3:57
- The branding as the most important thing - 4:26
- The biggest waste of money - 8:13
- What is a brand brief? - 10:09
- The journey of Dash & White - 16:04
- Social media growing by the day - 22:32
- Brand lovers - 26:01
- Being authentic vs. sharing your entire life - 28:21
- Creating your own brand guide - 31:31
- Learning more about Dash & White - 37:10
Episode Resources
- Connect with Mike Brevik:
- http://www.cyberdogzmarketing.com/
- mike@cyberdogzmarketing.com
- Connect with Kelsey Rasco
- kelsey@dashandwhite.com
- https://dashandwhite.com/
- https://www.linkedin.com/in/kelsey-rasco-b62982103