May 31, 2022
In this Brand Retro episode, Mike Brevik talks with Kate Dileo about creating value with your brand through authentic branding and clear brand messaging. They discuss brand narrative, differentiation, and the core components of brand messaging—plus why solid branding helps a message resonate with the right audience...
May 24, 2022
In this Brand Retro episode (Part 2), Mike continues the conversation with the Janus Motorcycles team about building a retro-inspired motorcycle brand. They discuss the different bike styles and the inspiration behind them, the story behind the name “Janus,” how they shape the visual identity of the company, and...
May 17, 2022
In this milestone Brand Retro episode (Part 1), Mike talks with the Janus Motorcycles team about how they started a retro-inspired motorcycle company and built the Janus brand. They cover the brand’s origin story, how their production process works, what makes Janus different from other motorcycle companies, and why...
May 10, 2022
In this Brand Retro episode, Mike Brevik talks with brand strategists Matt Christ and Orsolya Herbein from Brand3 about the unfiltered truths of building a brand. They discuss what matters most in brand strategy, common traps teams fall into, and how to avoid mistakes that can weaken branding inside the...
May 3, 2022
In this Brand Retro episode, Mike Brevik talks with Bobby Gillespie, founder and principal at Propr Design, about delivering hard truths in marketing—and why honesty and transparency lead to better outcomes. They discuss clear client communication, dialing in the right marketing strategy, and why “unfiltered”...