Sep 29, 2020
In this episode, Mike discusses a topic that seems to be surfacing with customers and clients as they approach Q4 and the upcoming holiday season, Brand Offense. Mike shares his thoughts on this mindset, the dangers of playing intentional defense, and how to control the brand narrative when business decisions dictate...
Sep 15, 2020
After you listen to this episode, you'll believe a brand can fly! Mike is joined once again by comic book creator, writer, artist, AND industry legend, Dan Jurgens. Mike and Dan discuss the birth of the Superman Brand, its impact on them personally, and even the 1993 decision to kill off the man of steel in DC Comics...
Sep 8, 2020
This episode is a unique conversation with author C.J. English on her personal and professional journey, the brand connection, and how she's now using her talents and influence to make a difference.
Highlights
- Being a storyteller - 1:00
- What exactly is her author brand - 2:42
- Branding herself - 3:30
- Reading about...
Sep 1, 2020
This "Brand Spotlight" episode is an awesome interview with Light Consulting & Coaching founder, Sarah West. We discuss the journey from a Fortune 500 company to that life-changing moment that led to creating her own company, her own brand, and the mission behind it all.
Highlights
- A description of the company -...