Jul 28, 2020
In this episode, Mike discusses one of his company sizzle words (Next Level) and the process of identifying what (tools) you have to work with from a marketing perspective and the process of figuring out how to make the most of those tools.
Highlights
- Talking about sizzle words - 0:28
- Two sizzle words for Mike -...
Jul 21, 2020
Mike and Cyberdogz writer, Katie Jenison, discuss what Brand Storytelling is, the approach, what it all means, and when it applies to your own brand.
Highlights
- How storytelling applies to branding - 1:39
- It takes time to understand your brand - 2:57
- Telling the story of your brand - 3:46
- Consistency as a piece of...
Jul 14, 2020
Mike and Cyberdogz writer, Katie Jenison, discuss some of the main points of building a successful blog and as always, how to approach this process in a way that makes YOUR brand unique.
Highlights
- Why blogs are great - 1:53
- The importance of creating value and content - 3:43
- You want your message to be received -...