Nov 28, 2023
In this inspiring episode of the Brand Retro Podcast, join host Mike Brevik as he sits down with Robert Ingalls, founder of LAWPODS and a visionary in the legal podcasting space. Together, they delve into the entrepreneurial spirit of "taking the leap." With a keen focus on starting a podcast, Robert and Mike exchange their insights on the importance of authenticity and the journey to finding one’s unique voice in the crowded digital landscape. They share personal anecdotes and professional tips on building a brand that resonates, crafting a value proposition that stands out, and connecting with an audience on a deeper level. Whether you're a budding entrepreneur, aspiring podcaster, or seasoned professional seeking to reinvent your personal brand, this conversation is a treasure trove of motivation and practical advice. Tune in to hear how to carve your niche, speak your truth, and transform your passion into a thriving platform.
Who’s the Guest?
Robert Ingalls is a recovering attorney, professional speaker, and
the founder of LawPods, one of the first podcast production
agencies for law firms. At LawPods, Robert and his team help some
of the premier law firms in the world launch and grow branded
podcasts that build relationships and drive revenue.
Highlights
00:22 Robert discusses his journey from being a lawyer to
starting LawPods.
01:33 Robert talks about finding a niche in law
podcasting.
04:33 Robert talks about the growth of his business beyond
expectations.
08:30 Individual uniqueness is discussed as an advantage in
podcasting.
12:01 Robert talks about his approach to helping his clients
with podcasting.
17:04 Robert uses the website analogy to explain the value of
unique content in podcasting.
20:00 Reflection on the evolving nature of podcasting and
contest dynamics.
21:17 Reinforcement that a podcast should be valuable, not
perfect.
22:24 An emphasis on the value of producing quality content
rather than focusing on overproduction.
23:07 Advice on the necessity of defining the purpose of the
podcast and its scope.
24:19 Suggestion to develop a strategic approach to podcast
content for more effective lead nurturing.
26:04 The value of networking through podcasting is
highlighted.
26:44 Encouragement to start podcasting despite any initial
fears or reservations.
Episode Resources
- Connect with Mike Brevik:
- www.brandretro.com
- http://www.cyberdogzmarketing.com/
- mike@cyberdogzmarketing.com
- Connect with Robert Ingalls
- https://lawpods.com/
- https://www.instagram.com/lawpods/
- https://www.linkedin.com/company/lawpods
- https://www.linkedin.com/in/robertingalls
- https://www.facebook.com/Lawpods
Subscribe, Share and Review
To get the next episode subscribe with your favorite podcast
player.