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Brand Retro with Cyberdogz

Apr 26, 2022

Mike welcomes the President of Statwax, Brian Walker! Brian leads the operations and strategy for a team of SEM, SEO, and CRO experts providing digital tactics for SaaS and B2B clients. Mike and Brian discuss the process of challenging what’s possible within digital marketing to help businesses get more from their marketing dollars!


  • Who is Brian Walker?
  • A little bit about Statwax: What do they do?
  • Analysis Paralysis: Finding the numbers that matter
  • The numbers don’t lie
  • The true journey and what it's telling you
  • The milk, eggs, and bread of the process to get off on the right foot
  • How Brian coaches clients to connect the dots
  • Best places to find customer data
  • The hardest part of dealing with data and analysis
  • When it comes to the kind of client expectation, what do most clients don’t understand?
  • Where to find more information about Statwax

    Episode Resources
  • Connect with Mike Brevik:
  • Connect with Brian Walker