May 28, 2024
In this insightful episode of the Brand Retro Podcast, we're joined by Dan Englander, CEO and Founder of Sales Schema, a consultancy that has revolutionized how agencies and B2B service companies approach lead generation. Dan discusses the intricacies of the sales cycle, sharing powerful client stories and the transformative effects of implementing a solid sales strategy or 'schema.' With Sales Schema's track record of building over 10,000 prospect relationships for more than 100 organizations since 2014, Dan brings a wealth of knowledge and proven strategies to the table. Whether you're looking to refine your sales approach or build a reliable lead generation system through targeted outreach, this episode offers valuable insights into creating lasting business growth. Tune in to learn how you can enhance your sales process and drive success with expert advice from a leading figure in the industry.
Who’s the Guest?
Dan Englander is the CEO and Founder of Sales Schema, a
distinguished consultancy that specializes in helping agencies and
B2B service companies establish and refine their lead generation
systems through targeted outreach. Since launching Sales Schema in
2014, Dan has successfully guided the company in facilitating over
10,000 prospect relationships for more than 100 organizations,
demonstrating a robust track record of elevating client outreach
and sales capabilities.
An expert in sales strategy and business development, Dan's approach combines deep industry knowledge with practical, data-driven techniques to create scalable sales processes. His expertise has made him a sought-after advisor for companies looking to navigate the complex landscape of B2B sales and marketing.
Prior to founding Sales Schema, Dan honed his skills in various sales and marketing roles, developing a keen understanding of the challenges faced by service-based businesses in building effective sales teams and strategies. His passion for innovation and commitment to delivering measurable results have established him as a leader in the field, dedicated to helping businesses achieve sustainable growth and operational excellence.
Highlights
01:11 - Tackling the trust recession.
01:49 - Derisking relationships in sales.
02:55 - 80% sorting, 20% persuading.
04:47 - Importance of consistent outreach.
05:56 - Understanding sales turn time.
07:09 - First step: clarity in target problem and audience.
09:38 - Building a repeatable new business system.
11:02 - Effective use of outbound marketing.
12:14 - Avoiding the silver bullet fallacy.
14:10 - Predictability vs. Guarantee in sales.
15:25 - Tinkering and bottlenecks in sales processes.
Episode Resources
- Connect with Mike Brevik:
- www.brandretro.com
- http://www.cyberdogzmarketing.com/
- mike@cyberdogzmarketing.com
- Connect with Dan Englander
- https://www.salesschema.com/
Subscribe, Share and Review
To get the next episode subscribe with your favorite podcast
player.