Jun 29, 2021
In this Brand Retro episode, Mike is joined by Administrative Companion Kira Nyland to break down marketing titles—what they really mean, what roles typically sit under them, and why vague titles create confusion. They also talk about the pitfalls of not being specific enough and how clearer wording can improve understanding and expectations.
Highlights
- Think about defining marketing and how to define it - 3:46
- Not being a big fan of titles - 8:23
- A more descriptive text - 10:18
- Using catchy titles - 11:05
- You have to educate your customer - 11:46
- Market yourself - 26:22
- The title is important - 27:04
- Playing the game and having the title that the person is
looking for - 27:04
Episode Resources - Connect with Mike Brevik:
- http://www.cyberdogzmarketing.com/
- mike@cyberdogzmarketing.com
- Kira Nyland, kira@cyberdogzmarketing.com
- https://cyberdogzltd.com/