Dec 5, 2023
The Brand Retro Podcast welcomes Justine Pogroske, the creative powerhouse behind Million Dollar Branders. Listen in as Justine and Mike dive into the essence of branding and the entrepreneurial odyssey. Justine and Mike also discuss the art of thinking bigger and the strategies behind crafting a brand that exudes luxury and value without breaking the bank. They debunk the myth that high-end branding requires a million-dollar investment, and instead, share insightful tips on how to achieve that million-dollar image through smart design, strategic positioning, and a clear brand message. Whether you're a startup or an established business, this conversation will illuminate how to elevate your brand's perception and captivate your market. Tune in for a masterclass on making your brand look and feel like a million bucks!
Who’s the Guest?
Justine Pogroske has worked for global advertising agencies such as
Ogilvy and Mather, M&C Saatchi. Her unique ability to optimize
her client’s ROI is rooted in reliable methods and Key Performance
Indicators to meet every target point. Her years of corporate
experience and unwavering dedication to her craft has equipped her
with essential skills to successfully navigate the corridors of the
international marketplace. Whether on Main Street or in the
Metaverse, you can find Justine engaged in cutting-edge projects
ranging from NFTs, Future Fashion-tech, Digital marketing via the
Internet-of-things and augmented reality. After years of working
with top global agencies, global change makers, leading
entrepreneurs, celebrities, thought leaders and Fortune 500
companies, Justine has cultivated a passion for building legacy
brands that impact and inspire for generations to come.
Highlights
00:57 Justine’s initial professional experience in publishing and
how she felt the need to move from laying out other people's copy
to producing her own creative work
05:08 The two key problems in the current competitive market of
agencies and creators
09:09 What is the Million Dollar Branders
15:23 Justine's process of developing her business and brand
vision
18:34 Her process towards making businesses stand out by going
against the grain and flipping conventional wisdom
21:43 Using the power of a brand as your visual negotiations
tool
23:19 Why you should choose customers over your competition and the
danger of just seeking an agency to "do the work"
25:09 Role of creativity in leaving a legacy brand
Episode Resources
- Connect with Mike Brevik:
- www.brandretro.com
- http://www.cyberdogzmarketing.com/
- mike@cyberdogzmarketing.com
- Connect with Justine Pogroske
- https://justinepogroskeofficial.com/
- https://www.instagram.com/justinepogroske_official/
- https://linktr.ee/justinepogroskeofficial
- http://milliondollarbranders.com/blogs/
- https://www.linkedin.com/in/justine-pogroske-12286223
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