Sep 8, 2020
In this Brand Retro episode, Mike talks with author C.J. English about brand storytelling—and how personal journey, identity, and intention shape an author brand. They explore what it means to build a recognizable voice, clarify your brand connection, and use your platform to create real impact.
Highlights
- Being a storyteller - 1:00
- What exactly is her author brand - 2:42
- Branding herself - 3:30
- Reading about everything - 4:28
- Maintaining the focus - 8:36
- Deciding to go in that direction - 14:58
- What happened when she started to write - 20:34
- Pieces of advice for potential writers - 25:25
Episode Resources
- Connect with Mike Brevik:
- http://www.cyberdogzmarketing.com/
- mike@cyberdogzmarketing.com
- https://www.turtlemountainanimalrescue.org/
- Connect with CJ English:
- english.charmaine@gmail.com
- https://www.amazon.com/C.J.-English/e/B00WAGV4C0%3Fref=dbs_a_mng_rwt_scns_share