Brand Storytelling

Jul 21, 2020

Mike and Cyberdogz writer, Katie Jenison, discuss what Brand Storytelling is, the approach, what it all means, and when it applies to your own brand.

 

Highlights

• How storytelling applies to branding - 1:39
• It takes time to understand your brand - 2:57
• Telling the story of your brand - 3:46
• Consistency as a piece of the puzzle - 9:32
• Using the brand retro mindset - 12:37
• Tell your story: that’s the whole point - 13:49
• Tools that you can use to tell your story - 16:43
• Finding brands that inspire you - 20:47
• Creating connection and recognition - 21:59
• There's a part of storytelling failure - 28:01
• Be yourself and find inspiration - 39:56

 

Episode Resources

• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/ 
• [e-mail]  
• Connect with Katie Jenison
• [e-mail]