Jun 4, 2024
In this enlightening episode of the Brand Retro Podcast, we welcome Gracie Clemens, CEO & Founder of SGC Marketing, to explore the transformative world of marketing through the lens of data and strategy. Gracie dives deep into the power of the audit process, a critical tool that uncovers hidden opportunities and challenges within marketing campaigns. She shares her extensive expertise on how rigorous data analysis can lead to more informed strategic decisions, significantly boosting marketing effectiveness. Throughout our discussion, Gracie emphasizes the value of systematic evaluations and how they can revolutionize a company's approach to marketing. Whether you’re a marketing professional looking to sharpen your skills or a business owner seeking to leverage data for better results, this episode provides essential insights into making the most of your marketing efforts through the disciplined power of auditing. Join us as Gracie Clemens unveils the secrets to mastering marketing strategies that deliver.
Who’s the Guest?
Gracie Clemens is the CEO and Founder of SGC Marketing, a company
renowned for its strategic and data-driven approach to marketing.
With a career spanning over a decade in the marketing industry,
Gracie has established herself as a leader in utilizing data to
drive decision-making and optimize marketing strategies. Her
expertise encompasses a broad range of marketing disciplines,
including digital marketing, customer analytics, and targeted
campaign management.
Under her leadership, SGC Marketing has become synonymous with success, helping businesses of all sizes to enhance their market presence and achieve significant growth. Gracie's approach involves a deep dive into data analysis and a rigorous audit process, ensuring that every marketing strategy is not only creatively inspired but also grounded in empirical evidence.
Highlights
02:54 - Results-Driven Strategy – Example from XPrize
05:39 - Importance of Continual Testing and Auditing
09:11 - Integrating Brand into Marketing Strategy
11:03 - Gracie’s Passion for Data and Creative Approach
18:59 - Storytelling in Marketing – The Yellow Dress Story
21:03 - Purpose-Driven Content and Emotional Connection
23:31 - Using Storytelling to Break Through Algorithms
Episode Resources
- Connect with Mike Brevik:
- www.brandretro.com
- http://www.cyberdogzmarketing.com/
- mike@cyberdogzmarketing.com
- Connect with Gracie Clemens
- https://www.gracieclemens.com/
- styledbygracieclemens@gmail.com
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