Oct 13, 2020
Mike discusses one of his company sizzle words (speak hard truth). Speaking the hard truth is the process of being honest, fair, and observant in identifying the point(s) of calibration in the branding process. You're not always going to like what you hear, but to hear it and now have the chance to address it or improve...
Oct 6, 2020
Mike interviews third generation comic book creator, writer, and artist to the Brand Retro Podcast: Emma Kubert. Mike and Emma discuss brand creation, her background in comics, her latest project with Image Comics "Inkblot", and the backstory of their connection with the "Good for Nothing" campaign.
Highlights
Sep 29, 2020
In this episode, Mike discusses a topic that seems to be surfacing with customers and clients as they approach Q4 and the upcoming holiday season, Brand Offense. Mike shares his thoughts on this mindset, the dangers of playing intentional defense, and how to control the brand narrative when business decisions dictate...
Sep 15, 2020
After you listen to this episode, you'll believe a brand can fly! Mike is joined once again by comic book creator, writer, artist, AND industry legend, Dan Jurgens. Mike and Dan discuss the birth of the Superman Brand, its impact on them personally, and even the 1993 decision to kill off the man of steel in DC Comics...
Sep 8, 2020
This episode is a unique conversation with author C.J. English on her personal and professional journey, the brand connection, and how she's now using her talents and influence to make a difference.
Highlights
- Being a storyteller - 1:00
- What exactly is her author brand - 2:42
- Branding herself - 3:30
- Reading about...