Oct 13, 2020
In this Brand Retro episode, Mike unpacks one of the brand “sizzle words”: Speak Hard Truth—the discipline of being honest, observant, and clear about what’s working (and what isn’t). He explains why constructive truth is essential for brand growth, how it creates alignment, and how teams can use it to evolve...
Oct 6, 2020
In this Brand Retro “Brand Spotlight” episode, Mike interviews comic creator, writer, and artist Emma Kubert about building a creative career—and a creator brand—in the comics world. They talk about brand creation, background and growth in the industry, and how creators develop a recognizable identity through...
Sep 29, 2020
In this Brand Retro episode, Mike breaks down the idea of “Brand Offense”—a strategic mindset for staying proactive when market conditions, seasons, or business decisions force change. He covers why playing defense can weaken brand perception, how to stay intentional with messaging, and how to keep control of your...
Sep 15, 2020
In this Brand Retro episode, Mike sits down with comic creator Dan Jurgens to explore what makes Superman one of the most enduring brands in pop culture. They talk about the character’s origin, what Superman represents, and why iconic brands—whether characters or companies—connect so deeply through meaning, story,...
Sep 8, 2020
In this Brand Retro episode, Mike talks with author C.J. English about brand storytelling—and how personal journey, identity, and intention shape an author brand. They explore what it means to build a recognizable voice, clarify your brand connection, and use your platform to create real impact.
Highlights
- Being a...